Travel Posters and Ramps

Looking for styles of art that use a flat-shading style, I found that older (circa 1920-30) travel posters can be particularly successful at evoking beauty and a strong sense of place. The lack of shading brings emphasis to the careful choice of shape and colour as well as to the composition of the poster.

The London, Midland & Scottish Railway commissioned a lot of beautiful posters from artists such as  S.R. Wyatt and Norman Wilkinson.

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My previous post discusses one of the reasons I’m looking at more minimal visual styles.

Moving into explorable, three dimensional spaces, I used toon shaded materials in Unity with cel-shading ramps. These ramps allowed me to create dynamic lighting with blocks of colour and to have more control over the exact colours of the lit and un-lit areas on each object.

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Unity scenes and some of the ramps used (bottom right)

Somewhat like Impressionism, travel posters often use unexpected colours (e.g.: purple for shaded areas) or somewhat ambiguous shapes that rely on each other in order to make sense.